Kumho Tire is a new and exclusive tire partner for the Czech football club Mladá Boleslav. As an official premium partner, Kumho Tire receives an extensive presence on the digital board along the entire length of the field as well as a static rear gate panel. The Kumho Tire logo is now also shown on the back of the jerseys and on the front of the shorts in all first division and cup games. Premium hospitality contingents and extensive integration into the club media activities (stadium newspaper, website, social media etc.) round off the sponsorship package.
FK Mladá Boleslav has been playing continuously in the highest Czech football league since the 2003/2004 season. One of the greatest successes was winning the Czech Cup in 2011 and 2016. In 2006, 2007, 2011, 2012, 2014, 2015, 2016, 2017 and 2019, the club qualified for the Europa League and the qualifiers to the Europa League. The home games will be played in the Lokotrans Arena, the former Mestsky Stadium. The main sponsor of the association is Skoda Auto. Both the headquarters and the largest factory of the automobile manufacturer are located in Mladá Boleslav.