Boasting history and tradition, the Kia Tigers is an outstanding team in the KBO League. Founded in 1982, the team has achieved great results and is loved by baseball fans for its strong performance and excellent teamwork.

Sponsorship between Kumho Tire and Kia Tigers includes various marketing activities such as logo exposure on uniforms, and sponsorship for admission tickets, fan books, the team's website, and YouTube. Communication with fans have been strengthened through social media, and events and campaigns have also been held to provide spectators with an enjoyable baseball game experience.