Founded in 1882, Tottenham Hotspur is a Premier League football club based in London, England. The club boasts a long history and tradition and is greatly loved by fans.

Kumho Tire has maintained its sponsorship of Tottenham Hotspur, which Son Heung-min plays for, since 2016. Active sports marketing activities with the club are being carried out, including logo exposure in various areas such as the stadium electronic displays, LED boards and program booklets, as well as the production of special programs in collaboration with broadcasters.