Kumho Tire has maintained an official partnership with Tottenham Hotspur FC since 2016, continuing its collaborative relationship as the official tire partner. The Kumho Tire logo is featured on various media, including the electronic scoreboard and LED boards at Tottenham Hotspur Stadium, the club's home stadium, and matchday. The company also engages in joint marketing and fan-engagement promotions with the club. Through these initiatives, Kumho Tire strengthens its communication with Tottenham Hotspur FC's global fans while continuously expanding its premium brand value and recognition in global markets, including Europe.