Founded in 1898 in Bern, Switzerland, BSC Young Boys is a traditional football club and one of the most prestigious clubs in the Swiss Super League. They have consistently led Swiss football through their performances, and have won six Swiss Super League titles since the 2017-18 season, demonstrating their unparalleled competitiveness in the Swiss league.

Kumho Tire has signed an official sponsorship agreement with BSC Young Boys as a Silver Partner, displaying its brand logo on LED boards at their home stadium, Stadion Wankdorf, and in the club's official magazine. Through this partnership, Kumho Tire is strengthening its brand credibility in the Swiss and European football markets while continuously expanding its premium brand value through global sports marketing.