Leicester Tigers is a historic rugby union club based in Leicester, England. Founded in 1880, the club has won the European Rugby Champions Cup twice and the Premiership Rugby title 11 times, establishing itself as one of the most influential rugby clubs not only in the United Kingdom but also across Europe.

Kumho Tire will serve as an official sponsor of both the Leicester Tigers men’s and women’s teams for five seasons, from the 2025 season through 2030. As part of the partnership, the Kumho Tire logo will be featured on the team’s jerseys, while brand exposure will also be promoted through LED board advertising and scoreboard branding during matches held at the team’s home ground, Mattioli Woods Welford Road Stadium. In addition, Kumho Tire will carry out joint events and promotional activities with Leicester Tigers, leveraging the club’s strong global fan base to engage directly with fans. Through these initiatives, Kumho Tire aims to expand its global customer touchpoints and further strengthen its premium brand value through a wide range of marketing activities.